Category Archives: Advertising and Marketing

Photos of Liu Xiang and flying cranes

Only 60% of ‘My Heart is Flying: A Liu Xiang Photobook’ (我心飞翔·刘翔写真集) concerns the Olympic hurdles champion. The rest talks about cranes, the emblem of the Baisha tobacco company. Is this symptomatic of problems within the Chinese celebrity endorsement system?

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Bilingual brands: Google China’s GuGe yarn continues

Google, the world’s largest media company, doesn’t seem draw much comfort from its activities in China. Earlier this year, Google copped some flak over the launch of Google.cn, a local version of its search engine that saves people the trouble of clicking through links that are inaccessible from China. A recent Keynote survey declared Google to be China’s “best search engine” as far as user experience goes, but the American giant is still trailing behind local rival Baidu, which controls roughly 50% of the local market.

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China’s talent shortage

The International Herlad Tribune published an interesting piece about the recruitment struggles of foreign companies in China. Selected quotes: …A recent McKinsey report, titled “Addressing China’s Looming Talent Shortage,” said surveys had shown that fewer than 10 percent of Chinese … Continue reading →

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QQ fan Photoshops or QQ advertising?

The image reproduced here is from an interesting page on the Tianya forum that contains a bunch of Chinese and Western movie posters that have been Photoshopped — ‘PS’ in Chinese Net slang — to look like advertisements for QQ, … Continue reading →

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Whinger Bunnington: Advertising Enthusiast

Chris Barden blasts Focus Media.

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Drag racing in China; Sanlian and FHM

Sanlian Life Week and FHM profile illegal street racing.

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Danwei TV 3: Thomas Shao of Modern Media

Danwei TV Hard Hat Show interviews publisher Thomas Shao.

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Big Brother and the Net Nanny

Two people involved in “sensitive matters” in China have recently disappeared. One of them is AIDS activist Hu Jia. His wife Zeng Jinyan has started a blog, mostly in Chinese, called Looking for Hu Jia. Yesterday she published a post … Continue reading →

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Rolling Stone China: a dud that will probably succeed

Will Rolling Stone China succeed? (hint: it doesn’t)

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It’s a condom! No, it’s a popsicle!

It’s called ‘Softy Snowpaste’ (泡泡雪泥). ‘Softy Snowpaste’ is a new popsicle produced by the Alida company, hailing from Jilin province. After being launched on the market only a few days ago, ‘Softy Snowpaste’ has already caused a stir among consumers. … Continue reading →

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