The China Daily reports:
People who failed to get tickets for Olympic events at the Bird’s Nest can look forward to getting inside the iconic venue after the Games, as it was announced it will become a sports and entertainment venue.
Beijing CITIC Consortium Stadium Operation Co Ltd, a co-venture among CITIC Group, Beijing Urban Construction Group and Golden State Holding Group Corp, recently won the rights to operate the stadium for 30 years after the Games.
It said the venue will be used for a range of sports and entertainment events and other commercial operations.
It was earlier announced that the stadium will be the future home of Beijing Guo’an Football Club and will open to tourists during the National Day holiday in October…
…Li Hang, chairman of the consortium, said he is confident the venue will be a good investment.
“The operating cost of the stadium is about 70 million yuan ($10.2 million) a year,” he said…
…The consortium will also generate revenue from the sale of naming rights, he said.
“We will sell the naming rights at various levels, such as for the whole stadium, and for each entrance and stand,” Li said.
The China Mobile Bird’s Nest? Lenovo Bird’s Nest? Hai’er Stadium?
- The China Daily: Big future ahead for Bird’s Nest