Chongqing Economic Times, March 6, 2010
How to maximize the declining value of newspapers as an advertising medium must be a challenge faced by all advertisers, but the editors at the Chongqing Economic Times seemed to have found one answer.
The big image on the front of the March 6 issue shows the charismatic Premier Wen Jiabao wearing his gold rimmed glasses as he delivers a speech before the National People’s Congress. The image is captioned with his inspiring words, “Let people live more happily and with more dignity; make society more just and harmonious.”
Underneath, a headline reads: “Presbyopia sufferers, we remind you to wear a pair of next generation adjustable multi-focus reading glasses.” Very subtle, indeed.