Multinational wordplay

A billboard campaign for a new Beijing real estate development drops famous brand names to promote a cosmopolitan image:

Google will go to the café downstairs to “read”.

A respectful form of “read” (拜读, bàidú) sounds like Google’s competitor, Baidu (百度, bǎidù).

The development is The International Wonderland (aka Happy Square) by Capital Development, and is located just north of the Workers’ Stadium. The billboards line both sides of Dadong Lu.

The developer’s website also makes use of a well-known brand:

More billboard images can be found below:

In the apartments, Nokia has no need to “moto” to watch the game.

摩托 (mótuō) is short for both “motor [cycle]” and “Motorola.”

Beside the plaza, Warner can find a “universal” language.

“The whole world” (环球, huánqiú) sounds like the Chinese name of “Universal Music Group” (寰球, huánqiú).

BP can play “bridge” in the pub beneath the apartments.

The card game “bridge” (桥牌, qiáopái), sounds like the Chinese name of “Shell Oil” (壳牌, qiàopái).