On second glance, it’s not Apple but a Japanese company called Kanebo. iGum comes in cherry, lemon and blueberry flavors and can be found in several Beijing supermarkets. The gum is dressed in the visual identity of Apple computers’ original iBook, which was released in 2000 and available in colors such as blueberry and tangerine.
However, unlike the laptop, iGum does not come with iTunes, iCal or
iPhoto, only iSugar and iChew…
Text and photo by Jonathan Leijonhufvud. Click on image to enlarge.