China Businesscast: Models for Online Video Sharing (Part 2)

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Gary Wang, CEO of Tudou

In part 2 of our feature on ad models for Chinese video-sharing sites, I talk to Gary Wang, CEO of Tudou about their new advertising platform. This platform uses behavior-tracking algorithms to target ads to users. Gary calls this the “holy grail” of the video-sharing space.

Listen

Listen to part 1

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