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Category Archives: Advertising and Marketing
Big numbers for a book signing
Yu Dan (于丹) signs 15,060 copies of Things I Learned from Zhuangzi (于丹《庄子》心得); Wang Xiaobo’s complete works have typos that no one will take responsibility for.
Posted in Advertising and Marketing, Beijing, Books, Media and Advertising, Media business, Media regulation, Newspapers
Tagged Fang Zhouzi, GAPP, piracy, XYS, Yu Dan
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China Businesscast: mobile web and marketing with Naviblog
Mobile marketing firm Naviblog With about 140 million PC Internet users and 450 million mobile subscribers, people are questioning whether or not the mobile device will surpass the PC as the primary means for accessing the Web in China. Naviblog … Continue reading
Posted in Advertising and Marketing, Business, Business and Finance, Danwei FM, Internet, Media and Advertising, Media business, Mobile phone and wireless
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Bootleg-mobiles, sutras retold by Wang Shuo, and bad habits in contemporary fiction
Bootleg fantasy novels sold out of the back of a van; Wang Shuo retells the Diamond Sutra in his new book ‘My Thousand-year Chill’ (我的千年寒); Modern Chinese lit started with ‘Flowers of Shanghai’; today’s novels have problems with glibness, says Hu Chuanji.
Posted in Advertising and Marketing, Books, Intellectual Property, Magazines, Media and Advertising, Scholarship and education
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From Hollywood to Haute Couture
by Michael Rank
Michael Rank reviews a number of knock-off trademark applications: Chanel, George Clooney, Lenny Kravitz, YSL, Warren Beatty, and Lancome.
Posted in Advertising and Marketing, Guest Contributor, Intellectual Property, IP and Law, Media and Advertising
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by Michael Rank
by Michael Rank
Sweet secrets: a Reader’s Digest of Sex
Sexy psychology magazine.
Posted in Advertising and Marketing, Magazines, Media and Advertising, Media regulation
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China Businesscast: Henry Winter of SmartClub
Henry Winter, CEO and founder of Shanghai-based online company SmartClub, gives insight into the economics of loyalty points and virtual currency, such as why it is better to make a prize out of a Black Eyed Peas T-shirt than an Ipod.
Posted in Advertising and Marketing, Business, Business and Finance, Danwei FM, Internet
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Valentine’s Day Google logo reads ‘Googe’
Google’s logo for Valentine’s Day is hard to make out.
Posted in Advertising and Marketing, Internet
Tagged egao, Google, Valentine's Day
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Gold books on the black market
Gold books (黄金书) can’t be sold openly, but there is a thriving black-market trade in the popular Spring Festival gift items.
Posted in Advertising and Marketing, Books, Media and Advertising, Media business, Media regulation
Tagged GAPP
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Mobile phone advertising: will datamatrix codes work?
Print media that you’re not meant to read. In a recent talk with Johan Vakidis, creative director at OgilvyOne Shanghai, I learned that Ogilvy is preparing to incorporate datamatrix (dm) codes in their advertising campaigns in China. Put simply, these … Continue reading
Posted in Advertising and Marketing, Business and Finance, Media and Advertising, Mobile phone and wireless
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Soaking up the Taiwan Straits
The politics of absorbency Amidst the many consumer ads endlessly flowing from the plasma screens in grocery stores across the country, one stands out for its interesting message. The ad is for Hearttex (心相印) napkins. It features a teacher who … Continue reading
Posted in Advertising and Marketing
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