Asia Business Intelligence was one of the earliest China-focused business blogs, originally on Salon.com’s blog server. It has now migrated to its own website. A recent posting asks: “Is it all that rosy for media investments?”
The post includes links to a number of legal documents about foreign investment in media in China, and also a translation of a People’s Daily article about 10 big trends in Chinese advertising:
1. Increased state supervision over “problem” advertising.
2. Simplification of procedures relating to increasing foreign investment.
3. Growing competition for increased customer spending among national and provincial media outlets.
4. Development of SMS (cellphone messaging) as a major business opportunity.
5. Maturity of online gaming platforms as major advertising channels.
6. “TV Anywhere” and the proliferation of advertising into all aspects of social life.
7. Multinational advertising agencies, in cooperation with local firms, to develop markets in second-tier cities.
8. Advancement of advertising into the digital television realm.
9. Growth of public relations firms as risk reduction vehicles.
10. Development of regulation should help ensure industry standardization, but the administrative wherewithal for uniform implementation may be lacking.
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