The first multi-national TV commercial king on CCTV has emerged: P&G has the highest ad placement budget on CCTV of any company in China, and has committed to spend 385.15 million RMB on primetime spots on the state-owned broadcaster.
The advertising bidding conference was held in CCTV’s Media Center in Beijing yesterday. Most multi-national and big local advertisers including NEC, Wahaha, Kunlun and Mengniu attended to bid. The total bids amounted to more than 5.248 billion RMB.
The pictured front page is from The Beijing News