China advertising blog MadisonBoom has photos of Coca Cola’s new outdoor campaign. Translated excerpt:
Coca Cola’s huge new outdoor advertising campaign launched in Beijing today with ads on bus shelters on both sides of major streets. The ads have no celebrities, no athletes, no fancy designs or pictures, no excessive use of slogans, just an aggressive red coloring and the daydream in iducing sentence: Cool is about to arrive…
The campaign is probably connected with the hoo hah about the start of the one year mark before the start of the Olympic Games on August 8.