Most respected brands amongst Chinese executives

Chief Executive China magazine (世界经理人) has published the results of a survey of Chinese corporate managers about their preferred brands. Fang Jun has posted some of the results and commentary at Mind Meters: Brands that managers respect the most (in Chinese).

This is the third year the magazine has done the survey. This year’s winners are:

Mobile phones: Nokia
Personal banking: China Merchants Bank
Cars: BMW
Management consulting: McKinsey
Software and IT: Microsoft
Digital cameras: Canon
PCs: Lenovo
TV sets: Sony
Business hotels: Shangri-La
Premium alcohol: Wu Liang Ye
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