‘Snake’s Eve’ is the large coverline on the January issue of FHM China (男人装): it refers to a photo spread of three models cavorting with apples and snakes. You can see the whole spread of photos on this forum post (see Trends Group’s website for table of contents).
FHM still seems to be the leader of the lads magazine pack in China. It is very well distributed in Beijing and Shanghai; advertisers in this issue include Omega, Durex, Biotherm Homme, Hennesy, Guess and TAGHeuer.