Scratch that itch
Focus (新知客) is a popular science magazine about science, society and human beings. The name and much of the content are licensed from the European magazine of the same name.
The cover story of the current issue is about daily life in the near future, including sections on clothing, dining, housing and transport.
The magazine has been advertising heavily in Beijing’s subway and elsewhere. With a cover price of 10 yuan, it’s on the cheap side of the glossy magazine market.
It is not too clear what ‘future year itch’ is supposed to mean.
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