China Businesscast: The Future of Chinese Media

magazines

Earnshaw talks about running a lifestyle magazine in China and believes the death of magazines is imminent.

The Chinese expression 从无到有(cong2wu2dao4you3), to emerge from nothingness, would be a fair way to describe how traditional and new forms of Chinese media have proliferated in the last decade. In this episode, I interview Graham Earnshaw, journalist-turned-businessman, who has three decades of experience in the media industry in China. He offers his insights on working in this industry, including “working in the grey”, what the Sony Reader means for the future of Chinese magazines, how to start a dot.com in China, and the future of how the Chinese consume media.

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Graham Earnshaw’s site

Check out Robert Ness’s blog on entrepreneurial trends in Chinese media called The China Venture. Contact him at robert/at/danwei.org.

This entry was posted in Advertising and Marketing, Business, Business and Finance, Danwei FM, Foreign media on China, Internet, Magazines, Media and Advertising, Media business, Media regulation, Newspapers, Trends and Buzz. Bookmark the permalink.