This is an online ad campaign using Hao Lulu – Miss Plastic Surgery 2003 – to promote ‘medical beauty enhancement services’ by Evercare Medical Institution.
Last year Hao Lulu had head-to-toe plastic surgery as a publicity stunt for Evercare. It seems to have worked. Below the tagline ‘Make the change that will change your life’ is a list of media organizations that wrote about Hao’s operations. They range from CNN to That’s Beijing.
Here is the Evercare / Hao Lulu promotional site (in Chinese). A Brainysmurf post about the affair is here, and there is more about it on danwei.org here.