FinanceAsia.com: Zongbo Media takes aim at new channels
Excerpt:
Sometimes you encounter an entrepreneur with a business model that is so wacky it puts all the earnest attempts by other business people you have met so far into the shade. One such is Chen Weiming, the short, cherubic president of Zongbo Media Co…
…Chen intends to use the blog ring as a detonator to a wider explosion. It works by exploiting the stickiness and interactivity of blogs.
The first step is making a series of three minute films and launching them at the blog ring, where they can be downloaded for three to four Rmb ($0.50 cents – one twentieth of the price in the US). The films will also be distributed to mobile phone users; however in the early stage, it is the blog ring that will create the necessary buzz for the shorts to spill over into the mass market…