{"id":405,"date":"2004-06-12T10:20:31","date_gmt":"2004-06-12T02:20:31","guid":{"rendered":"http:\/\/danwei.webfactional.com\/?p=405"},"modified":"2004-06-12T10:20:31","modified_gmt":"2004-06-12T02:20:31","slug":"new_weekly_do_chinese_kids_kno","status":"publish","type":"post","link":"https:\/\/laodanwei.org\/wp\/advertising-and-marketing\/new_weekly_do_chinese_kids_kno.php","title":{"rendered":"New Weekly: Do Chinese kids know anything about traditonal Chinese culture?"},"content":{"rendered":"
\"NEW_WEEKLY0608S.jpg\"<\/a><\/a><\/div>\n

New Weekly’s June 1 cover article asks the question: “How much Chinese flavor is left?” The feature includes a survey about knowledge of Chinese traditional culture among children born in the 1990s who live in Beijing, Shanghai, Guangzhou, Hong Kong and Taipei.<\/p>\n

Here are some of the results:<\/p>\n

Q: Do you know what China’s four great inventions are?<\/strong><\/p>\n

Paper, printing, the compass and gunpowder<\/em><\/p>\n

49.3% know all four, 37.3% get one or more wrong, 13.3% don’t know at all<\/p>\n

Q: Do you think that there is any bad and bitter period in China’s history that we should remember?<\/strong><\/p>\n

66.7% said the Nanjing Massacre, 29.3% answered ‘various’, 4% said they hadn’t heard of any such period.<\/p>\n

Q: Can you use a calligraphy pen?<\/strong><\/p>\n

40% yes, 38.7% a little, 21.3% no.<\/p>\n

There is also a survey about brand awareness, designed to contrast foreign brands with Chinese ones.<\/p>\n

Q: What brands have made the deepest impression on you?<\/strong><\/p>\n

Sports:<\/strong> Nike, Adidas, Li Ning<\/p>\n

Food and drink:<\/strong> Coca Cola, Walls icecream, Yili milk<\/p>\n

Clothing:<\/strong> Channel, Gucci, Bennetton<\/p>\n

Cosmetics & toiletries:<\/strong> Olay, Rejoice, Libai<\/p>\n

Electronics:<\/strong> Sony, Panasonic, Lenovo, Nokia<\/p>\n

Service industry: <\/strong>Carrefour, Cathay Pacific, EMI (huh? – ed.<\/em>)<\/p>\n

Fast food:<\/strong> KFC, McDonald’s, Pizza Hut<\/p>\n

Cars:<\/strong> Honda, Mazda, Lotus, Rolls-Royce, Mercedes-Benz, Cherry QQ<\/p>\n

Stationery:<\/strong> Mickey Mouse, Zhonghua pencils, Congming Gou<\/p>\n

Games:<\/strong> Gameboy, PS2, Blue Flag<\/p>\n

Bicycles:<\/strong> Giant, Flying Pigeon, Forever<\/p>\n

Cigarettes and alcohol:<\/strong> Marlboro, Hong Ta Shan, Louis XIII (Remy Martin)<\/p>\n

Medicine:<\/strong> Gaitianli, Nutrilite (Amway)<\/p>\n","protected":false},"excerpt":{"rendered":"

Q: Do you know what China’s four great inventions are? Paper, printing, the compass and gunpowder 49.3% know all four, 37.3% get one or more wrong, 13.3% don’t know at all (2004.06.12)<\/p>\n

Continue reading →<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4,7],"tags":[13,73,74,75],"class_list":["post-405","post","type-post","status-publish","format-standard","hentry","category-advertising-and-marketing","category-magazines","tag-classic","tag-education","tag-invention","tag-quiz"],"_links":{"self":[{"href":"https:\/\/laodanwei.org\/wp\/wp-json\/wp\/v2\/posts\/405","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/laodanwei.org\/wp\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/laodanwei.org\/wp\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/laodanwei.org\/wp\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/laodanwei.org\/wp\/wp-json\/wp\/v2\/comments?post=405"}],"version-history":[{"count":0,"href":"https:\/\/laodanwei.org\/wp\/wp-json\/wp\/v2\/posts\/405\/revisions"}],"wp:attachment":[{"href":"https:\/\/laodanwei.org\/wp\/wp-json\/wp\/v2\/media?parent=405"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/laodanwei.org\/wp\/wp-json\/wp\/v2\/categories?post=405"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/laodanwei.org\/wp\/wp-json\/wp\/v2\/tags?post=405"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}