{"id":3602,"date":"2007-11-02T18:38:01","date_gmt":"2007-11-02T10:38:01","guid":{"rendered":"http:\/\/danwei.webfactional.com\/?p=3602"},"modified":"2007-11-02T18:38:01","modified_gmt":"2007-11-02T10:38:01","slug":"yang_liwei_wants_you_for_the_p","status":"publish","type":"post","link":"https:\/\/laodanwei.org\/wp\/advertising-and-marketing\/yang_liwei_wants_you_for_the_p.php","title":{"rendered":"Yang Liwei wants YOU for the PLA!"},"content":{"rendered":"
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An infusion of quality talent to build an information-equipped army. <\/div>\n<\/div>\n

This is the third in a series of recruitment ads for the PLA. It features Yang Liwei, China’s first astronaut, alongside Fang Yonggang<\/a>, the naval university professor who was at the center of an educational campaign<\/a> earlier this year, and Gao Ming, the PKU student who became an inspiration to millions when he took a leave of absence to join the army<\/a> two years ago.<\/p>\n

The previous ad spot featured more conventional heroes like Lei Feng and Huang Jiguang, while the first ad in the series showed off the PLA’s newly-redesigned uniforms. According to a story in the Beijing Youth Daily<\/i>, the final ad, set to appear in the Beijing Daily<\/i> next week, will feature a woman wearing one of the new uniforms set against the text “One soldier glorifies the whole family. One term of service earns a lifetime of benefits.”<\/p>\n

With this campaign, Beijing becomes the first city in the country to use mainstream media ads to recruit soldiers. BYD<\/i> reports that in years to come, the military will gradually expand the scope of its PSA placement, moving from newspapers into radio, television, and mobile media.<\/p>\n

And it’s likely that some time in the near future, you’ll receive an SMS urging you to take up the glorious duty of military service.<\/p>\n

Links and Sources<\/div>\n
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