{"id":337,"date":"2004-03-25T18:27:14","date_gmt":"2004-03-25T10:27:14","guid":{"rendered":"http:\/\/danwei.webfactional.com\/?p=337"},"modified":"2004-03-25T18:27:14","modified_gmt":"2004-03-25T10:27:14","slug":"kfc_invades_primary_students_r","status":"publish","type":"post","link":"https:\/\/laodanwei.org\/wp\/advertising-and-marketing\/kfc_invades_primary_students_r.php","title":{"rendered":"KFC invades primary students&#8217; reference books"},"content":{"rendered":"<p>According to today&#8217;s Beijing Morning Post, KFC printed its vouchers (redeemable for KFC snacks) on a reference book used by primary school students. Apparently, kids could not resist and cut the vouchers out from book covers.<\/p>\n<p>One spokesperson from China Eastern Normal University Press which published the book explained: &#8220;We did not want to leave the inside cover empty, even we knew that the kids would destroy the cover.&#8221;<\/p>\n<p>What a creative and effective adverting medium. And so good for the kids!<\/p>\n<p>&#8211; Ben Marcom<\/p>\n","protected":false},"excerpt":{"rendered":"<p>According to today&#8217;s Beijing Morning Post, KFC printed its vouchers (redeemable for KFC snacks) on a reference book used by primary school students. Apparently, kids could not resist and cut the vouchers out from book covers. One spokesperson from China &hellip; <a href=\"https:\/\/laodanwei.org\/wp\/advertising-and-marketing\/kfc_invades_primary_students_r.php\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-337","post","type-post","status-publish","format-standard","hentry","category-advertising-and-marketing"],"_links":{"self":[{"href":"https:\/\/laodanwei.org\/wp\/wp-json\/wp\/v2\/posts\/337","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/laodanwei.org\/wp\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/laodanwei.org\/wp\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/laodanwei.org\/wp\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/laodanwei.org\/wp\/wp-json\/wp\/v2\/comments?post=337"}],"version-history":[{"count":0,"href":"https:\/\/laodanwei.org\/wp\/wp-json\/wp\/v2\/posts\/337\/revisions"}],"wp:attachment":[{"href":"https:\/\/laodanwei.org\/wp\/wp-json\/wp\/v2\/media?parent=337"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/laodanwei.org\/wp\/wp-json\/wp\/v2\/categories?post=337"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/laodanwei.org\/wp\/wp-json\/wp\/v2\/tags?post=337"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}