![\"semir.com_original.jpg\"](\"http:\/\/www.laodanwei.org\/semir.com_original.jpg\")
<\/p>\nSemir is a clothing brand. Have a look at their website:<\/p>\n
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Note the people with their heads sticking out of the brush-drawn square, the speech-lines, and the yellow Post-it note at the bottom right of the square.<\/p>\n
Now have a look at a section of M-Zone’s site. M-Zone is a marketing gimmick used by China Mobile to promote their services to the youth market.<\/p>\n
![\"mzone_piracy.jpg\"](\"http:\/\/www.laodanwei.org\/mzone_piracy.jpg\")
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Note the people with their heads are sticking into the brush-drawn square, the speech-lines, and the yellow Post-it note at the bottom right of the square. Note especially that M-Zone has stolen not only the idea, but the actual images of Semir’s models, and used almost the exact same shape for the brush-drawn square.<\/p>\n
And finally, appreciate the irony that this particular section of the M-Zone site is devoted to the “Third Golden Advertising Awards … The world’s biggest, most influential creative competition for Chinese students”.<\/p>\n
From the same section of the M-Zone site:<\/p>\n
![\"chuangyi_yeah_right.jpg\"](\"http:\/\/www.laodanwei.org\/chuangyi_yeah_right.jpg\")
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It means: “Creativity isn’t just slapped together”. Indeed.<\/p>\n
Semir is here<\/a>.<\/p>\n M-Zone’s piracy is here<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":" Semir is a clothing brand. Have a look at their website: Note the people with their heads sticking out of the brush-drawn square, the speech-lines, and the yellow Post-it note at the bottom right of the square. Now have a … Continue reading