{"id":2991,"date":"2007-04-14T23:18:53","date_gmt":"2007-04-14T15:18:53","guid":{"rendered":"http:\/\/danwei.webfactional.com\/?p=2991"},"modified":"2007-04-14T23:18:53","modified_gmt":"2007-04-14T15:18:53","slug":"danwei_tv_outperforms_budweise","status":"publish","type":"post","link":"https:\/\/laodanwei.org\/wp\/internet\/danwei_tv_outperforms_budweise.php","title":{"rendered":"Danwei TV outperforms Budweiser TV"},"content":{"rendered":"

In an article titled Traffic Plummets at Struggling Bud.TV<\/a>, Advertising Age<\/em> gives some figures for American beer giant Budweiser’s online video channel Bud.tv<\/a>.<\/p>\n

Bud.tv’s statistics are indeed underwhelming:<\/p>\n

Bud.TV drew 152,000 unique visitors last month, 40% fewer than February’s 253,000 visitors, according to numbers released today by ComScore Media Metrix…<\/p>\n

…One hopeful exception is the network’s post-apocalyptic drama serial “Afterworld,” an episode of which did grab more than 143,000 YouTube views. The series “Replaced by a Chimp” has been less successful — a recent episode showing a chimp doing an advertising executive’s job drew only 384 views.<\/p><\/blockquote>\n

Let’s compare that to Danwei’s figures:<\/p>\n

In March, Danwei.org drew 259,663 unique visitors while in February there were 258,410, both more than Bud.tv’s all time high numbers for February.<\/p>\n

Danwei.tv’s most popular program is Searching for Double Happiness<\/a> which has got 272,092 views on Youtube, and 565,014 views on Chinese video sharing website 56.com.<\/p>\n

Our interview with Mu Zimei <\/a>has got 277,214 views on Youtube, and has been so widely pirated on various Chinese video sharing websites that it has probably been viewed well over a million times.<\/p>\n

According to the Advertising Age<\/em> article, bud.tv is “is costing the brewer somewhere between $30 million and $40 million”.<\/p>\n

So the question is, who the hell are they paying for such lousy results?<\/p>\n","protected":false},"excerpt":{"rendered":"

In an article titled Traffic Plummets at Struggling Bud.TV, Advertising Age gives some figures for American beer giant Budweiser’s online video channel Bud.tv. Bud.tv’s statistics are indeed underwhelming: Bud.TV drew 152,000 unique visitors last month, 40% fewer than February’s 253,000 … Continue reading →<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3,172,118,912],"tags":[],"class_list":["post-2991","post","type-post","status-publish","format-standard","hentry","category-internet","category-media-and-advertising","category-media-business","category-video-2"],"_links":{"self":[{"href":"https:\/\/laodanwei.org\/wp\/wp-json\/wp\/v2\/posts\/2991","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/laodanwei.org\/wp\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/laodanwei.org\/wp\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/laodanwei.org\/wp\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/laodanwei.org\/wp\/wp-json\/wp\/v2\/comments?post=2991"}],"version-history":[{"count":0,"href":"https:\/\/laodanwei.org\/wp\/wp-json\/wp\/v2\/posts\/2991\/revisions"}],"wp:attachment":[{"href":"https:\/\/laodanwei.org\/wp\/wp-json\/wp\/v2\/media?parent=2991"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/laodanwei.org\/wp\/wp-json\/wp\/v2\/categories?post=2991"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/laodanwei.org\/wp\/wp-json\/wp\/v2\/tags?post=2991"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}