{"id":2427,"date":"2006-09-02T16:47:47","date_gmt":"2006-09-02T08:47:47","guid":{"rendered":"http:\/\/danwei.webfactional.com\/?p=2427"},"modified":"2006-09-02T16:47:47","modified_gmt":"2006-09-02T08:47:47","slug":"printing_the_internet_1","status":"publish","type":"post","link":"https:\/\/laodanwei.org\/wp\/internet\/printing_the_internet_1.php","title":{"rendered":"Printing the Internet"},"content":{"rendered":"
\"JDM060902wangshis.jpg\"<\/a><\/p>\n
The Internet empire on paper. <\/div>\n<\/div>\n

The Internet has become an easy source of interesting content for China’s entertainment weeklies. The big names \u2014 BQ<\/i>, The Bund<\/i>, SMW<\/i>, and Modern Weekly<\/i> \u2014 all feature the latest, hottest blog and forum topics to some degree. YWeekend<\/i> devotes practically an entire section to material from the Internet, netspeak glossaries, and analyses of online trends.<\/p>\n

Last month a new player entered this market: \u7f51\u4e8b\u5468\u520a<\/span>, which we’ll call Net News Weekly<\/i> in the absence of an official title. The cover (pictured here) is laid-out as a browser window titled “The Internet Empire on Paper”; featured articles include “China’s top ten online games for picking up chicks,” “The 15 most influential websites” (from the Observer<\/i> article<\/a>, also in this week’s The Bund<\/i>), and a discussion of which Chinese and Korean actresses should play what role in the new TV adaptation of Dream of the Red Mansion<\/I>.<\/p>\n

The paper is published by Southern Workers’ News<\/i>, the official organ of the Guangdong Federation of Trade Unions. As a new supplement, NNW<\/i> shares a kanhao<\/i> with the main paper, so it has chosen make use of the sort of inside-out folding trickery<\/a> that typifies bottom-feeding tabloids (here’s the real front page<\/a>).<\/p>\n

However, where NNW<\/i> distinguishes itself from those rags is in its frank acknowledgement of the source of its content. The name, of course. Then there’s the box at the end of practically every article noting the website from which it was taken; a web search for the paper’s title brings up blog comments by NNW<\/i> editors asking permission to reprint. And a line on the back page invites authors to write in for their contribution fees. So it’s all nice and above-board.<\/p>\n

But is anyone going to read it? Other tabloids that take their material from online sources are more specifically targeted: crime stories, confessionals, entertainment gossip \u2014 stuff that has a ready market. One has to wonder, though: does general web content \u2014 even the latest, hottest posts \u2014 hold any attraction to people who aren’t already online?<\/p>\n

NNW<\/i> does have an interesting promotional hook: this week’s issue carries an announcement that readers who hold on to the first four issues (10-31 August) for one year will receive a prize valued at 120 yuan.<\/p>\n

Links and Sources<\/div>\n
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