{"id":1760,"date":"2005-09-12T15:15:31","date_gmt":"2005-09-12T07:15:31","guid":{"rendered":"http:\/\/danwei.webfactional.com\/?p=1760"},"modified":"2005-09-12T15:15:31","modified_gmt":"2005-09-12T07:15:31","slug":"some_numbers_about_the_newspap","status":"publish","type":"post","link":"https:\/\/laodanwei.org\/wp\/media-and-advertising\/some_numbers_about_the_newspap.php","title":{"rendered":"Some numbers about the Newspaper Business in China"},"content":{"rendered":"<p>Interfax has released a list of the top 20 Chinese print media by ad revenues in the first quarter of 2005, in a report about the China Daily&#8217;s plans to launch yet another mundane newspaper \u2014 a Shanghai-focused English language daily.<\/p>\n<p>Compiled by Zhiyang Damen Market Research, the ad revenue numbers are best taken with a sprinkling of salt. Here is the list of publications together with the quarterly ad revenue stated by the Interfax report:<\/p>\n<p>1. Beijing Evening News RMB 401.23 milllion<\/p>\n<p>2. Guangzhou Daily RMB 290.27  milllion<\/p>\n<p>3. Beijing Youth Daily RMB 288.07 milllion<\/p>\n<p>4. Peninsula City News RMB 283.82  milllion<\/p>\n<p>5. Shanghai Morning Post RMB 248.74  milllion<\/p>\n<p>6. Chengdu Economic Daily RMB 192.45  milllion<\/p>\n<p>7. Beijing Times RMB 191.25  milllion<\/p>\n<p>8. Xinmin Evening News RMB 173.9  milllion<\/p>\n<p>9. Shopping Guide RMB 173.81  milllion<\/p>\n<p>10. Shenzhen Special Zone Press RMB 171.47  milllion<\/p>\n<p>11. Chutian Metro Daily RMB 165.42 milllion<\/p>\n<p>12. Qilu Evening News RMB 160.69  milllion<\/p>\n<p>13. Chinese Business View RMB 156.8  milllion<\/p>\n<p>14. Huaxi City Daily RMB 156.25  milllion<\/p>\n<p>15. Dalian Evening News RMB 152.29 milllion<\/p>\n<p>16. Today Evening News RMB 140.64  milllion<\/p>\n<p>17. Qianjiang Evening News RMB 134.91  milllion<\/p>\n<p>18. Nanfang City News RMB 133.75  milllion<\/p>\n<p>19. Beijing Entertainment News RMB 120.85  milllion<\/p>\n<p>20. Wuhan Evening News RMB 111.67 milllion<\/p>\n<p>On a related subject, a few weeks ago Hong Kong blogger ESWN translated a post by Liu Jin from the Yannan online forum about the real circulation figures of Beijing&#8217;s newspapers. These are the numbers Liu gives as genuine:<\/p>\n<p>Here are the true figures:<\/p>\n<p><i>Beijing Evening News<\/i> prints 700,000 copies \u2014 450,000 for retail and 250,000 for subscribers. Of the retail copies, 50,000 to 100,000 are unsold.<\/p>\n<p><i>Beijing Daily Messenger<\/i> prints 180,000 to 200,000  \u2014 60,000 for subscribers; of the 120,000 retail copies, at least one-third is unsold.<\/p>\n<p><i>Beijing Morning News<\/i> prints 180,000 \u2014 130,000 are for subscribers; of the 50,000 retail copies, at least 20,000 are sold by the distribution center director as waste paper.<\/p>\n<div class=\"LinksAndSourcesHeader\">Links and Sources<\/div>\n<div class=\"LinksAndSourcesText\">\n<ul>\n<li>Interfax: <a href=\"http:\/\/www.interfax.cn\/showfeature.asp?aid=5503&#038;slug=NEWSPAPER\">China Daily to publish Shanghai edition in 2006<\/a><\/li>\n<li>ESWN: <a href=\"http:\/\/www.zonaeuropa.com\/20050827_1.htm\">The Real Circulation Numbers for Beijing Newspapers<\/a><\/li>\n<\/ul>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Interfax has released a list of the top 20 Chinese print media by ad revenues in the first quarter of 2005, in a report about the China Daily&#8217;s plans to launch yet another mundane newspaper \u2014 a Shanghai-focused English language &hellip; <a href=\"https:\/\/laodanwei.org\/wp\/media-and-advertising\/some_numbers_about_the_newspap.php\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[172],"tags":[],"class_list":["post-1760","post","type-post","status-publish","format-standard","hentry","category-media-and-advertising"],"_links":{"self":[{"href":"https:\/\/laodanwei.org\/wp\/wp-json\/wp\/v2\/posts\/1760","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/laodanwei.org\/wp\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/laodanwei.org\/wp\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/laodanwei.org\/wp\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/laodanwei.org\/wp\/wp-json\/wp\/v2\/comments?post=1760"}],"version-history":[{"count":0,"href":"https:\/\/laodanwei.org\/wp\/wp-json\/wp\/v2\/posts\/1760\/revisions"}],"wp:attachment":[{"href":"https:\/\/laodanwei.org\/wp\/wp-json\/wp\/v2\/media?parent=1760"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/laodanwei.org\/wp\/wp-json\/wp\/v2\/categories?post=1760"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/laodanwei.org\/wp\/wp-json\/wp\/v2\/tags?post=1760"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}