Dating show contestant banned for sexy modeling?

Ma Nuo’s sexy photo gate － or is it?

Ma Nuo modeling for one of her clients, lamiu

Update 2010.06.18

Southern Weekly reported on the history of dating shows in China but failed to interview Ma Nuo; Ma Nuo made a tearful apology on Anhui TV, watch the video

, a video from Joy.cn even montages her previous comments at the end of the apology, going back in time, making a strange (if offensive) sound collage.

On June 9, SARFT did announce two sets of guidelines that banned “fake participants, morally provoking hosts and hostesses, sex-implied comments.”

Update 2010.06.08

More pictures of Ma Nuo were ‘leaked’ including her interview for FHM.

If You Are The One (非城勿扰), a dating program on Jiangsu TV, has produced some dodgy contestants, some of whom admitted afterward to pretending on be outrageous characters the show. Now, it is rumored that a Beijing model, Ma Nuo (马诺), who has modeled for Gome Electrical Appliances and for magazines such as Cosmopolitan, has come under fire for her remarks about only dating super rich guys. The rumor making the rounds is that SARFT has banned her appearances on future reality TV shows.

Ma Nuo’s famously said that she’d rather weep in a BMW than go for a ride on the back of a poor contestant’s bicycle. Then － shock! horror! － it emerged yesterday that a set of her ‘revealing’ lingerie photos has been found! The headline precludes that the two (getting banned and the sexy photos) could be related. The proposed report is from Qingdao news net, via cqnews.com:

Ma Nuo became the center of attention after saying on If You Are The One that she would rather ‘sit and cry in a BMW’ (宁愿坐在宝马车中哭泣). These sharp words made her more popular than ever, and after she left If You Are The One many TV stations fought after her, including Guizhou TV and Zhejiang TV.

Anhui TV’s Sunday Best program logo

It is rumored around town that Anhui TV is proposing a rate usually given to a B-List actress to sign up Ma Nuo, and she is indeed a guest on the new version of Sunday Best (周日我最大) and its dating segment, It Was You (缘来是你).

The first series of the successful new version of Sunday Best, together with Ma Nuo’s participation, saw viewing rates and click-through rates on the Internet go up steadily. Just as the production team were making the second series in secret, they were told that they had to halt Ma Nuo’s participation in the production of the programs.

Zhejiang TV’s Singing and Dancing program logo

It was also heard that the production crew of Zhejiang TV’s Singing and Dancing (越跳越美丽) will pause the making of episodes that shows Ma Nuo participating. Both Ma Nuo and her assistant claim that they haven’t heard about this, and that whatever comes next, they will arrange their schedules accordingly.

The most amusing part of this news report, however, is the headline, which reads: “Again Ma Nuo exposes large quantity of pictures taken in her underwear, rumored ban from SARFT” (马诺又曝海量喷血内衣照 传已遭广电总局封杀) The accompanying pictures to the article has no less than 30 pictures of Ma Nuo in underwear. Those who are familiar with online shopping for lingerie know that these are a series of photos she took for Lamiu, a Tokyo brand selling online in the mainland.

The first one displayed on the Qingdao news net article is a shot of a Lamiu bra used in plunging dresses often seen on celebrities. Every subsequent photo comes from the Lamiu website, and the variations of her turning around, her back, and the different sets of underwear modeled, which can hardly be constituted as clandestine photos, are reposted on the news website.