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Tag Archives: branding
1626 teaches you to pronounce major fashion brand names
Fashion magazine 1626 features illustrations parodying common Chinese transliterations of foreign brands.
Posted in Advertising and Marketing, Magazines
Tagged 1626, branding, egao, parodies, transliteration
Comments Off on 1626 teaches you to pronounce major fashion brand names
City branding through increased literacy
Suining County, Jiangsu Province, has realized that attracting investors can be difficult when none of them can read the characters in its name.
Posted in Advertising and Marketing
Tagged branding, characters, Suining, Yu Guoming
Comments Off on City branding through increased literacy
Multinationals and their sins in China
Excerpts from an article by Paul French: ‘Why is China different for western brands?’
Posted in Business
Tagged branding, Burger King, CSR, environment, food safety, green development, HSBC, LVMH, McDonalds, Minute Maid, multinational corporations, Paul French, PR, Sexy Beijing, Starbucks, subway
Comments Off on Multinationals and their sins in China
Cool retro Chinese sneakers
Warriors: a classic Chinese brand as seen by a Chinese graphic designer who lives in Finland.
Posted in Fashion
Tagged books, branding, Chinese brands, design, photography, retro, sneakers, Ye Shumeng
Comments Off on Cool retro Chinese sneakers
The biggest brands in Chinese media
Yangtse Evening Post (扬子晚报) declares the value of its brand.
Posted in Front Page of the Day
Tagged branding, fire, Yangtse Evening Post
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China Businesscast: The creative agency landscape
An interview with the managing director of a boutique design firm in Beijing, discussing the creative industry in China.
Posted in Advertising and Marketing, Danwei FM, Media and Advertising, Media business, Typography
Tagged advertising, branding, communications, copywriting, design, identity, logos, marketing, print, standards
Comments Off on China Businesscast: The creative agency landscape
A dog’s breakfast of a name
A dog’s breakfast of an English name
Posted in Advertising and Marketing
Tagged branding, brands, Goubuli, Tianjin, translation
Comments Off on A dog’s breakfast of a name
Dragons and branding
Should the dragon be retired as China’s national emblem? Were dragons real? Read on…
Posted in Advertising and Marketing, Books, Trends and Buzz
Tagged @classic, branding, dragons, Guangming Daily, Shenzhen Business Daily
Comments Off on Dragons and branding