Tag Archives: branding

1626 teaches you to pronounce major fashion brand names

Fashion magazine 1626 features illustrations parodying common Chinese transliterations of foreign brands.

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City branding through increased literacy

Suining County, Jiangsu Province, has realized that attracting investors can be difficult when none of them can read the characters in its name.

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Multinationals and their sins in China

Excerpts from an article by Paul French: ‘Why is China different for western brands?’

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Cool retro Chinese sneakers

Warriors: a classic Chinese brand as seen by a Chinese graphic designer who lives in Finland.

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The biggest brands in Chinese media

Yangtse Evening Post (扬子晚报) declares the value of its brand.

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China Businesscast: The creative agency landscape

An interview with the managing director of a boutique design firm in Beijing, discussing the creative industry in China.

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A dog’s breakfast of a name

A dog’s breakfast of an English name

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Dragons and branding

Should the dragon be retired as China’s national emblem? Were dragons real? Read on…

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