The Family will talk to Rupert

The Wall Street Journal reports:

Dow Jones & Co.’s 125-year history as an independent media company could be nearing an end.

The Bancroft family, which controls 64% of the company’s voting power, said in a statement late yesterday that it would meet with Rupert Murdoch’s News Corp. to discuss its $5 billion bid for Dow Jones, publisher of The Wall Street Journal. The family also said it would consider other bidders and options for the company.

The statement also noted that the Bancroft family has decided that ‘the mission of Dow Jones may be better accomplished in combination or collaboration with another organization, which may include News Corp’.

Danwei recently published a letter from most of the Journal‘s China journalists asking the Bancroft family to turn down Murdoch’s bid (linked below).

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