Danwei previously linked to and commented on an anonymous blog post that suggested Richard Li (PCCW chief and son of Li Ka-shing, Asia’s richest man) and Rupert Murdoch are launching a Bloomberg type news service covering China.
We have not subsequently been able to get any evidence at all of a Murdoch / Dow Jones connection to Richard Li’s operation, which has had a basic promotional website called Cai Indepth for some months already.
But Cai Indepth now has a “pre-launch” website, a feed of breaking stories.
The branding is a little confusing: in the browser bar, it’s called ‘cai business indepth limited’, while the masthead of the page reads ‘CBID – china indepth’.
It will be interesting to see if this company goes anywhere, or if it becomes just another case of a rich man throwing money down the drain because he wants to be a media mogul.
Cai Indepth already has a strong competitor that appears to offer the same type of information, with a name that is much easier to remember: Capital Vue.
- Earlier on Danwei: Richard Li and Rupert Murdoch to join forces against Bloomberg?
- Worms’ Turns: Taking aim at Bloomberg, Hong Kong billionaire Richard Li and Rupert Murdoch join forces
- Cai Indepth, CIBD (same content)