The parts that make up a home

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Building houses, making homes

There are a total of ten strokes in the Chinese character , “home”. This ad, placed in The Beijing News by developer Dongya Xinhua, builds the character using one stroke from the name of each of its ten residential developments.

The ad copy:

Ten great works that fulfill the dreams of thousands of families

From 2005 to 2008, ten Dongya Xinhua developments in four cities have constructed a total of more than 3 million square meters, bringing homes to more than 30,000 households and building them happy lives.

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